Why is SEO so important?

We spoke to SEO expert Toby who will be running our workshop this month here are our top five from our Q&A session:

1. What actually is SEO and why is it important? 

SEO is ‘Search Engine Optimisation’. It is the optimisation/editing of the content on your business’s website, with the aim to increase your relevancy to the search terms customers use to find you.

2. Is it important is it to have a mobile friendly site?

Yes! But not just because Google says it is. More and more people are using their mobiles to research and look for things on the fly, so as business owners you need to make sure you are where your customers are, and make sure they have the best experiences possible.

3. What is google search console

Google Search Console is a free tool that enables you to monitor the traffic coming in and out from your website. It is one of the best beginner tools to start optimising your businesses website.

4. How does google know someone wants to see my website?

Algorithms and AI.. or magic and potions, not sure which. On a serious note though, with the billions of websites on the internet of things, Google is able to crawl and index each one using its bots or spiders as they are affectionately known as. When this is done Google will look at the search term someone enters in the search engine, combined with browser history, location and lots of other signals including its own Artificial intelligence to determine the intent of the user and then match the most relevant websites to them they can find. So if your website is relevant to the user based on its content, you will appear.

5. Is SEO going to get easier?

Probably not but, at the same time... yes? As Google updates its algorithms, and its A.I learns more and more it will get harder to optimise your site. Meaning it is harder to out rank your competition. This will be down to more signals being read by google about your site and the user that haven’t been considered before, along with more people opening business similar to yours. But on the other hand all this means that you could be more relevant to who you appear in front of, meaning you could potentially sell more products ect. No one knows exactly how Google’s algorithms work or what they look for, it’s only best guess and testing.

If you want to learn more about SEO why not pop along to our workshop on Mon 16th of April 2018, 19:30 – 21:30 at St Johns Yard, Tunbridge Wells


Hope Marshall